Yingli Green Energy Holding Company Limited (NYSE: YGE) (“Yingli Green Energy” or the “Company”), a leading solar energy company and one of the world’s largest vertically integrated photovoltaic (“PV”) manufacturers, which markets its products under the brand “Yingli Solar,” today held an Arrival Press Conference of the very first “Yingli Cup” in Beijing, China to welcome the players, management team, and the board members of FC Bayern Munchen. As an Official Premium Partner of FC Bayern Munchen, Yingli Green Energy is proud to bring the official team to China for this match between FC Bayern Munchen, one of the most successful football clubs in the world, and Beijing Guoan, one of the most popular football clubs in China. Mr. Zhiheng Zhao, Senior Vice President of Yingli Green Energy, Mrs. Judy Tzeng Lee, Director of Global Marketing and Development of Yingli Green Energy, Mr. Karl-Heinz Rummenigge, Chairman of the Executive Board of FC Bayern Munchen, Mr. Josef Heynckes, Head Coach of FC Bayern Munchen, and Mr. Manuel Neuer welcomed guests from all over the world.
“Yingli Cup” will be held on July 24th, 2012 at the Workers Stadium in Beijing. The match is appointed as part of the official activities for the Fortieth Anniversary of Sino-German Diplomatic Relations. During the stay in China, fans will also be able to meet with FC Bayern Munchen official team players.
Since Yingli Green Energy’s sponsorship announcement of the FIFA World Cup in 2010, Yingli Green Energy has continued its football marketing strategies with the sponsorships of FC Bayern Munchen, FIFA World Cup 2014 in Brazil and US Soccer. The Company established many industry firsts, including being the first Chinese company and the first renewable energy company in history to ever sponsor these marketing platforms. With the announcement of “Yingli Cup” in China, Yingli Solar marked yet another first in football and renewable energy history. “Yingli Cup” is the very first football match in China hosted by a Chinese renewable energy company.
“We are so excited that FC Bayern Munchen have arrived in China. The Chinese fans have certainly been eagerly waiting for this moment for a very long time,” said Mr. Zhiheng Zhao, Senior Vice President of Yingli Green Energy. “On behalf of Yingli, I would like to thank everyone for the support on “Yingli Cup”. As the Official Premium Partner of FC Bayern Munchen, we are honored to utilize our global marketing platforms not only to contribute to diplomatic relationships between China and Germany but also to give back to the community.”
Mr. Karl-Heinz Rummenigge, Chairman of the Executive Board of FC Bayern Munchen said, “I would like to sincerely thank Yingli for the opportunity to come to China. It is not easy to organize a large scale international friendly match such as the ‘Yingli Cup’ and we realize a lot of work has been done before today in order to provide us such warm welcome. As an international club, FC Bayern Munchen is honored to have our first Chinese and first renewable energy company, Yingli Solar, as part of the FC Bayern Munchen family. We treasure the chance to come to China and the chance to play against one of the most popular football clubs in China, Beijing Guoan. We look forward to seeing everyone at the pitch on July 24th!”
“We are very happy to see how the Chinese fans are so excited for this match,” said Mrs. Judy Tzeng Lee, Director of Global Marketing and Development of Yingli Green Energy. “Ticket sales have been exceeding our expectations and we are expecting to see a very good crowd on the 24th at Workers Stadium. We are very happy that Yingli is able to use our marketing rights to bring the passion of football to all those around us. Yingli Cup 2012 in Beijing is the very first international match that Yingli will host but it won’t be the one and only. This is just the beginning.”
“We are very happy to be able to come to China and play a match against one of China’s most prestigious teams, Beijing Guoan. We thank Yingli for giving us the opportunity to bring our first team players and show all the fans an exciting match. This match is an important match for the next season. We look forward to seeing everyone at the Workers Stadium.” said Mr. Josef Heynckes, Head Coach of FC Bayern Munchen.
“We are so happy to be here in China. For many us, it is our first time, but certainly will not be the last. We can feel the warm welcome and the sincere excitement from the Chinese fans. We will try our best to show our talents and to bring all the fans an exciting ‘Yingli Cup’. See you at the pitch!” said Mr. Manuel Neuer .