Huawei Signs New Partnership with JJ-LAPP to Harness the Power of Solar

The partnership will see JJ-LAPP distributing Huawei's Smart PV solutions in a majority of the ASEAN countries.

PVTIME - The demand for solar, especially in ASEAN's emerging markets, has been driven by the urgent need for energy. Solar Energy has been a key pillar of the global energy transition and has become the preferred energy source due to rapid advancements of high-tech solutions that have drastically improved its accessibility, adaptability, competitive pricing, sustainability, and productivity output. Continuing its efforts to meet the growing market needs and for a green Asia, JJ-LAPP, the cable technology joint venture of diversified industrial conglomerate, Jebsen & Jessen Group, has inked a new partnership with Huawei for the distribution of its Smart PV solutions in 6 ASEAN countries; Cambodia, Indonesia, Laos, Myanmar, Philippines, and Thailand.

JJ-LAPP, Jebsen & Jessen Group's joint venture with LAPP Holding
Asia, is a leading cable and connectivity solutions provider in ASEAN,
with a focus on building automation, industrial automation, renewable
energy, original equipment manufacturer (OEM), transportation, and
automotive. Huawei is a global leading provider of fully digitalised
Smart PV solutions, harnessing more than 30 years of expertise in
digital information technology.

The partnership will see JJ-LAPP taking on the sales, distribution,
and support of Huawei's complete range of solar inverters in the region.
As of now, JJ-LAPP is the sole distributor for Huawei's solar inverters
in Cambodia, Myanmar and Laos, and will take over all existing customers and leads in these countries.

"Huawei has been at the forefront of the digitalisation of the
renewable energy market, along with recent advances in artificial
intelligence. We are excited about the partnership with JJ-LAPP in
ASEAN, and look forward to furthering our presence in the region. We are
confident that JJ-LAPP's knowledge and extensive reach in South East Asia, and deep expertise in renewable energy will provide growth and success for both companies," says Mr Li Yaohui, General Manager of Smart PV Business APAC, Huawei.

Since the start of the partnership, JJ-LAPP has secured their first
deal with Lekise Thailand to provide Huawei's solar inverters and
Huawei's data controllers for the construction of solar rooftops on

"This is an exciting time for us as we continue to pursue growth
opportunities while developing the solid foundation that we've built in
ASEAN. Leveraging our long-standing relationships in the region and
industry, we were able to market Huawei's Smart PV solutions easily and
managed to swiftly clinch our first sale for Huawei's products, in
addition to the existing LAPP product range, with Lekise Thailand who
has been a valued customer since 2019," says Mike Winzerling, the Regional Managing Director of JJ-LAPP.

With electricity consumption expected to double by 2040 in Southeast Asia,
the region is one of the fastest-growing solar energy markets. The
demand for solar PV solutions and energy is also fuelled by concerns
over emissions and pollution, and is key to meeting the additional
energy capacity that will be needed to fuel growth in the region's
emerging markets. In line with the Sustainable Develop Goals (SDGs) by
2030 - to ensure access to affordable, reliable, sustainable and modern
energy for all - the demand for renewable energy solutions, such as
solar energy, will increase as ASEAN countries work towards expanding
infrastructure and upgrading technology for clean energy sources.

Huawei, as the leader in global smart PV
market, will complement JJ-LAPP's current product range such as PV
cables (ÖLFLEX® Solar), connectors, and solar panels (Trina Solar), and meet the growing demand for solar PV and energy in the region.

"We see huge opportunities in the renewable energy market, especially
with solar energy, and we are thrilled to partner with Huawei, the
global leading provider of Smart PV solutions. The addition of Huawei's
solar inverters to our product range perfectly complements our current
suite of offerings from LAPP and world-renowned brands. We are committed
to providing reliable connectivity solutions to all our customers
through our extensive network in Southeast Asia,
and look forward to working with companies as they seek sustainable
solutions that bring enhanced efficiency in costs and productivity," says Mike Winzerling, the Regional Managing Director of JJ-LAPP.


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