PVTIME – On 10 June 2025, the PVBL 2025 Global Top 100 Solar Brands rankings and the PVBL 2025 Global Solar Brand Influence Report were unveiled at the 10th Century Photovoltaic Conference in Shanghai, China. Widely recognised as the premier barometer of the global photovoltaic (PV) industry, the rankings provide a definitive benchmark for evaluating corporate influence and brand value.
The conference brought together leaders from the solar industry, entrepreneurs, and heads of investment institutions to discuss market trends, technological innovation, and solar-storage integration in the context of the world’s low-carbon goals. The aim of these discussions was to promote coordinated development across the entire supply chain, while encouraging brand growth and technological innovation in the photovoltaic sector.
Hailed as the most rigorous third-party evaluation system of its kind, the PVBL rankings are the only global initiative dedicated to quantifying solar brand value. The methodology combines meticulous data screening, expert panel reviews and extensive market research to ensure objectivity and fairness.
Key findings show that the top 100 brands generated combined revenues of 1.25 trillion yuan in 2024, alongside aggregate net losses of 21.418 billion yuan. Annual R&D investment reached 40.5 billion yuan, with the top 20 firms accounting for 20.8 billion yuan — highlighting the pivotal role of leading companies in technological innovation.
The rankings assess not only market performance and financial metrics, but also innovation capability, social responsibility, and sustainable development, reflecting the industry’s future trajectory towards tech-driven green growth. Most of the data comes from the 2024 annual reports and public documents of listed companies, while non-listed firms provided their own figures. Renowned companies absent from the list did not submit the required data.
Established in 2012, the PVBL Annual Report is the only data research report in China supported by a multidimensional evaluation system. This system provides an accurate reflection of consumer attitudes towards brands and offers companies insight into the effectiveness of their brand positioning strategies.
To calculate a company’s corporate brand rating, Photovoltaic Brand Lab combines 10 years’ worth of data gathered by Century New Energy Network through its web-based operations with the evaluation criteria of
GB/T 31041-2014 Brand Value – Requirements for Quality Evaluation.
GB/T 31042-2014 Brand Value – Requirements for Service Evaluation
and GB/T 31043-2014 Brand Value―Requirements for Technology Innovation Evaluation.
The maximum achievable corporate brand rating is 1000, calculated after companies undergo an extensive judging process involving the evaluation of five primary and ten secondary indicators.
The primary indicators are revenue, research and development, outgoing shipments, impact and service.
The secondary indicators are brand design, brand popularity, brand reputation, brand loyalty, product quality, service quality, marketing promotion, social responsibility, industry impact and societal impact.
Finally, the top 10 PV brand rankings lists for various categories are finalised for announcement at the annual Century Photovoltaic Conference, organised by Century New Energy Media and PVTIME. These categories include, but are not limited to, the following: Top PV Power Station Investor, Top Power Station EPC, Top Module, Top Solar Cell and Top Inverter.
Thanks to PVBL’s continuous improvements to its evaluation system, more and more overseas institutions are paying closer attention to its annual rankings, which can be regarded as a barometer of the global photovoltaic market.
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