PVTIME – LONGi, a global leader in high-efficiency solar technology, and Solar Solutions Group, the international marketing and procurement specialist and licensee of the AEG, Electrolux, and Duracell brands in the renewable energy sector, have officially announced a strategic cooperation agreement.
The announcement was made public during the SNEC2025 in Shanghai, highlighting the launch of a long-term collaboration focused on LONGi’s latest Back-Contact technology – combined with the strong market positioning and consumer appeal of Solar Solutions’ world-renowned brands.
With over 2 million AEG solar modules sold globally and a best-in-class 0.003% claim rate, Solar Solutions combines strong branding expertise with rigorous sourcing, marketing, and quality control practices. The company’s international team spans Germany, Switzerland, Sweden, Denmark, the UK, France, Georgia, Thailand, and China, offering full-spectrum support to partners and clients worldwide.
“This strategic cooperation allows us to bridge cutting-edge solar innovation with the emotional and practical value of global consumer brands,” said Bryan Göddert, Group CEO at Solar Solutions. “We are proud to partner with LONGi – a company with exceptional management and a forward-looking vision – as we bring this exciting technology to customers around the world.”
As part of the agreement, LONGi will provide technological expertise and business development support, while Solar Solutions Group will drive the brand strategy, market-specific adaptations, and regional go-to-market operations. The collaboration reflects a shared commitment to delivering high-performance solar solutions that are reliable, accessible, and trusted by consumers worldwide.
“This collaboration aims to lead industry innovation and advance global sustainable energy development. “Kevin Chen, the president of Global Strategic Customer Department of LONGi DGBG said.
l AEG – German-engineered, high-performance systems for residential and commercial applications, with more than 140 years of legacy.
l Electrolux – Scandinavian heritage aligned with sustainable living and clean design since the 1900’s.
l Duracell – A household name in power and reliability, now delivering energy independence to homes and C&I applications.
With the solar industry undergoing rapid transformation, strategic alliances that combine technological leadership with consumer brand power are becoming increasingly critical. This long-term cooperation aims to deliver scalable, brand-trusted, and technically advanced solar energy solutions to homes, businesses, and industrial users globally.
The partnership will also explore additional joint ventures and market expansion opportunities, reaffirming the shared ambition of both companies to lead the next era of solar innovation.
