LONGi Vice President LI Wenxue: PV Industry Will Quicken Its Pace to Go Digital

PVTIME - As a leading global solar technology company, LONGi has established a business model covering the whole photovoltaic industry chain, from monocrystalline silicon ingots and wafers to cells and modules, and has continuously explored the road toward green energy. When asked about the novel coronavirus pandemic, Li Wenxue, Vice President of LONGi Group, told Journal of the Chinese People's Political Consultative Conference that he firmly believed China’s economy to be extremely resilient and that the pandemic would not have a lasting impact on economic development.  

Li Wenxue, Vice President of LONGi Group

Talking specifically about the photovoltaic industry, Li said that the
pandemic would inevitably have an impact on the global market, with
installations likely to drop by 10GW but, on the whole, the pandemic was still
controllable, and China’s photovoltaic market was gradually overcoming its
impact. LONGi was still optimistic about China’s photovoltaic market in 2020
and would not change its expectations for the whole year.

However, Li also said that the pandemic was likely to have an impact on
the future structure of the industry, and was certain to intensify competition.
This competition could eliminate a number of companies with poor production and
operational infrastructure. In the long run, the pandemic would accelerate the
process of “survival of the fittest”, and force companies to improve their risk
mitigation capabilities, which would ultimately have a positive impact on the
healthy and sustainable development of the industry.

In the photovoltaic industry, providing customers with the best product
warranty is the core of any company’s development, especially when there is an
imbalance between supply and demand, with the stability and long-term
reliability of suppliers decisive factors when customers make decisions. Li
told the reporter that over the years, LONGi had always maintained the ability
to handle risk and cope with market changes, always giving priority to its
financial health and operational strength. At the same time, LONGi’s
asset-liability ratio has long remained at a low level among global
photovoltaic manufacturers. In the Q1 2020 PV ModuleTech Bankability Ratings
report, LONGi became the first and, so far, the only module supplier to receive
a AAA rating.  This robustness provides the company with a protective
“umbrella” in the face of the pandemic.

Although the company’s overall strength is to be envied, with the pandemic
outbreak Li revealed fresh thinking: first of all, that it is necessary to
speed up the intelligentization and digitization of the company, which are
important for the transformation and upgrading of the photovoltaic
manufacturing industry in general. The pandemic outbreak has made more
photovoltaic companies realize the limitations of “human”. The pandemic will
become the catalyst for the intelligentization and digitization of the
photovoltaic manufacturing industry, obliging companies to accelerate
intelligent production. Furthermore, in the era of mobile internet, digital
marketing will gradually become a new focus for PV organisations. The pandemic
will also strengthen their resolve to create a “world of green energy”,
reminding clean energy companies of their mission and responsibility. As a
global leading solar technology company, it will be the unshakeable commitment
of LONGi to continue to actively promote energy transition and change.