PVTIME - In 2019, global PV inverter shipments increased by 18% on a YOY basis with total shipments reaching 126,735 MW according to the report released by Wood Mackenzie. Growatt shipped a total capacity of over 5GW for the year and ranked No.8 among the inverter suppliers. The company has been pursuing a global strategy of localization in recent years and has gained strong growth momentum across the world.
"Over the years, we've established 13 offices and warehouses
worldwide, and we've also built strong and experienced local teams in
key markets," said Lisa Zhang, Growatt
Marketing Director. "Besides our extensive service network, we've
developed the X generation inverters, which feature high efficiency,
safety, intelligence as well as elegant design. These advanced PV
solutions have brought us additional advantages over other suppliers in
Growatt has been present in Europe
for 10 years and its products are well received in the region for its
high efficiency, superior quality and enhanced safety. In addition to
that, Zhang attributed the company's popularity to its extraordinary
local service capability. In APAC according to the report, Growatt was
the No.4 PV inverter supplier in the region, and was top of inverter
suppliers that focus on the manufacturing of string inverters. Earlier
this month, the company was also ranked the No.1 inverter supplier of
rooftop solar sector in India according to the report by JMK Research & Analytics.
"We have also built strong foundation in the Americas. In Brazil, we founded a service center last year and we have established partnership with Aldo Solar,
the largest distributor in the market," Zhang added. In the Americas,
Growatt has launched intensive marketing campaigns and its sales are
going up substantially.