PVTIME – On May 10, during the second day of the Fifth Century Photovoltaic Conference organized by Century New Energy Media and PVTIME, Photovoltaic Brand Lab (PVBL)’s annual Ranking of the Most Valuable Photovoltaic Brands was revealed.
Originally set to take place once again in Shanghai, the Fifth Century Photovoltaic Conference was converted into a two-day online event in order to protect the hosts, attendees, and the general public.
Established in 2012, the PVBL annual report is the only data research report in China that is supported by a multidimensional evaluation system. The multidimensional evaluation system provides an accurate reflection of consumer attitudes towards brands and offers insight to companies on the effectiveness of their brand positioning strategies.
In order to calculate an enterprise’s corporate brand rating, Photovoltaic Brand Lab combines Century New Energy Network’s 10 years’ worth of data gathered from with its web based operations with the evaluation criteria of
- GB/T 31041-2014 Brand Value – Requirements for Quality Evaluation,
- GB/T 31042-2014 Brand Value―Requirements for Service Evaluation
- GB/T 31043-2014 Brand Value―Requirements for Technology Innovation Evaluation
The maximum achievable corporate brand rating is 1000 and is calculated after companies have undergone the extensive judging system that involves the evaluation of five primary and ten secondary indicators.
The primary indicators are revenue, research & development, outgoing shipments, impact, and service.
Secondary indicators include brand design, brand popularity, brand reputation, brand loyalty, product quality, service quality, marketing promotion, social responsibility, industry impact, and societal impact.
Finally, the top 10 PV brand rankings lists for various categories are finalized for the announcement at each year’s Century Photovoltaic Conference held by Century New Energy Media and PVTIME. These categories include but are not limited to Top PV Power Station Investor, Top Power Station EPC, Top Module, Top Solar Cell, and Top Inverter.
PVBL’s continuous improvements to its evaluation system year to year has more and overseas institutions paying closer attention to its annual rankings and can be regarded as the barometer of the global photovoltaic market.